Xander Soren, a brand of Phonics, has taken an innovative approach to wine-making, combining his expertise in Japanese cuisine with the techniques of digital music production. Backed by his long-standing role as a product developer and marketing lead at Apple, and with a focus on the raw, oceanic flavors of Japanese style sushi, Soren has revolutionized the world of wine-making. His decision to design a line of red wines, starting with Pinot Noir, was driven by the opportunity to tap into the unique combination of characteristics between oceanic flavors, sea creatures, and red wine. By blending his passion for Japanese culture with the technical ingenuity of sustainable wine-making, Soren has created a line of wines that are as appealing as sushi, with their earthy oak and rich complexity resonating with people of all walks of life. His journey from the unpromising beaches of Japan to the successful U.S. market has been meticulously planned, from his initial travels to التي(translates to hinted, often making food appreciations) his gradual.SC unrelated and seeing hisAlready helped by friends and family to launch his brand. He has spent decades traveling and collaborating with top chefs and winemakers, eventually defining his own label as something that brings the unexpected and treasures the richness of both wine and food. His quest for innovation is admirable, and his workshops in san Francisco have beenbrities in the wine world. Seeking to position his brand as a true experiment, Soren has found allies both domestically and internationally, particularly through his collaborations at sushi restaurants like Sushi Saito and Jean Georges Tokyo. The launch of his label in Japan was emblematic of his vision, but its global success was four years later in the U.S. He became a frequent collaborator for Michelin-starred restaurants, including SingleThread, where his team works with the tastiest chefs and influencers to develop crystalline label of wines that complement perfectly the dishes they serve.
