Blackmagic Design has unveiled the URSA Cine Immersive, a groundbreaking camera poised to revolutionize the landscape of 3D immersive video production. Designed for capturing high-quality stereoscopic 3D footage, this cutting-edge camera holds the potential to unlock new levels of immersive experiences, particularly for platforms like Apple’s Vision Pro headset. Available for pre-order directly from Blackmagic Design Offices, the URSA Cine Immersive is slated for initial deliveries in early 2025, carrying a price tag of $29,995.
The URSA Cine Immersive boasts impressive technical specifications, capable of recording stereoscopic 3D video at a resolution of 8160 x 7200 per eye at a frame rate of 90fps. This resolution surpasses the estimated per-eye resolution of the Vision Pro’s displays by more than twofold, promising exceptional clarity and detail in immersive content. The camera’s design and functionality are geared towards professional filmmakers, empowering them to create truly captivating and lifelike 3D experiences. The recorded footage can be seamlessly integrated into post-production workflows utilizing DaVinci Resolve Studio, Blackmagic’s renowned editing software.
To further enhance the workflow for immersive video production, Blackmagic Design has announced plans to integrate support for Apple’s Immersive Video format into DaVinci Resolve Studio. This strategic move is expected to streamline the entire production pipeline, from capture to editing, for content destined for Apple’s Vision Pro and other compatible platforms. Blackmagic Design CEO Grant Petty emphasized the significance of this integration, stating that it establishes “a true end-to-end workflow for Apple Immersive Video.” He expressed the company’s eagerness to collaborate with filmmakers in exploring the creative possibilities of immersive video as the camera approaches its broader release.
The introduction of the URSA Cine Immersive and the upcoming DaVinci Resolve Studio update signifies a potential turning point in the availability of high-quality immersive content. While the Vision Pro currently offers a limited selection of immersive experiences, primarily from Apple itself, the new camera empowers studios and filmmakers to create their own immersive content using Apple’s proprietary format. This has the potential to significantly expand the library of immersive experiences available to Vision Pro users and potentially drive innovation in immersive storytelling and entertainment.
The anticipation surrounding the URSA Cine Immersive is palpable, as it presents filmmakers with a powerful tool to capture and deliver truly immersive narratives. The camera’s high resolution and frame rate, coupled with the seamless integration with DaVinci Resolve Studio via the Apple Immersive Video format, creates a comprehensive ecosystem for creating compelling 3D content. This ecosystem has the potential to foster a new era of immersive storytelling, where viewers can be transported to realistic and engaging virtual worlds.
The URSA Cine Immersive doesn’t only represent a technological leap in camera technology; it also signifies a democratization of high-quality immersive video production. Previously limited to a select few, the tools for creating compelling immersive content are now becoming more accessible to a wider range of creators. This accessibility is likely to accelerate the development of immersive experiences and contribute to the growth of the immersive media landscape as a whole. With the URSA Cine Immersive, Blackmagic Design is not just launching a new camera; it’s launching a new era of immersive storytelling.
