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Christian Eidem, Chair of Life Materials, welcomed the recent report by the Swedish Water Board: “There is a growing demand for natural fabrics and that demand will continue to grow. But not all natural fabrics are the same.” Anders Finsson, the Senior Environmental Advisor of the Swedish Water & Wastewater Association (Svenskt Vatten), presented their findings at the recent Biocides conference in Vienna. The key finding in the report is that many so called green fabrics use metal, especially silver, to allow them to have less odour and therefore require fewer washes.