Lee Evans Lee, the founder of Mrs Momma Bear, envisioned a clothing line that seamlessly blends the comfort of activewear with the elegance of designer fashion. She recognized a gap in the market for versatile, stylish clothing that could adapt to the multifaceted lives of modern women. This led to the creation of Mrs Momma Bear, a brand dedicated to revolutionizing everyday apparel by offering luxurious yet functional pieces that are as comfortable as a favorite yoga set, yet chic enough for any occasion. The brand’s focus is on empowering women to move effortlessly through their day, whether it involves business meetings, travel, or simply enjoying leisure activities, without compromising on style or comfort. Machine-washable convenience further enhances the practicality of the designs, making them ideal for the busy, on-the-go woman.
Driven by a commitment to innovation and growth, Mrs Momma Bear has consistently reached significant milestones in a short period. The brand’s recent launch of its third collection, “Love Letters,” exemplifies Lee’s dedication to understanding and addressing the needs of her clientele. Inspired by feedback from women around the world, “Love Letters” features a range of timeless dresses that embody the signature Mrs Momma Bear blend of luxurious and athletic fabrics. These dresses complement the brand’s existing offerings, which include jumpsuits and suits, providing a comprehensive wardrobe solution for the modern woman. This dedication to meeting the real-world needs of women has resonated strongly with customers, contributing to the brand’s rapid growth and success.
The brand’s momentum is further underscored by its participation in New York Fashion Week, where it successfully staged its first runway show. This achievement not only showcased the brand’s unique aesthetic and design philosophy but also solidified its position within the fashion industry. The New York Fashion Week debut provided invaluable exposure and positioned Mrs Momma Bear as a rising force in the contemporary fashion scene. This milestone, coupled with the launch of “Love Letters” and the expansion into Paris, demonstrates Lee’s strategic vision and ambition for the brand.
Lee’s personal passions and experiences have profoundly shaped the brand’s identity and direction. Her love for travel, skiing, and polo, combined with her role as a mother and CEO, informed her desire for clothing that transcends the limitations of traditional travel attire. Recognizing the need for stylish yet practical clothing for women on the move, Lee sought to create an alternative to the typical “airline wardrobe” of sweats and workout gear. This inspiration is evident in the brand’s focus on creating pieces that are both comfortable and chic, allowing women to maintain a sense of style while navigating the demands of a busy lifestyle.
The decision to expand internationally, specifically to Paris, was a strategic move aligned with the brand’s core values. Paris, known for its effortless blend of practicality and elegance, embodies the lifestyle of the Mrs Momma Bear woman. Lee views Parisian women as exemplars of sophisticated, multi-dimensional living, effortlessly combining functionality and style. This resonates deeply with the brand’s mission to empower women to live their lives to the fullest while remaining impeccably dressed. The Parisian market’s appreciation for quality, design, and comfort makes it a natural fit for Mrs Momma Bear’s expansion strategy.
The partnership with Flying Solo, a global fashion boutique, has proven instrumental in facilitating Mrs Momma Bear’s international growth, particularly in Paris. Flying Solo’s established presence and expertise in the fashion industry have provided invaluable support, ranging from securing worldwide recognition to organizing fashion shows. Their seamless operational efficiency and exceptional service have streamlined the expansion process, allowing Mrs Momma Bear to focus on its core mission of designing and delivering high-quality, versatile apparel. Flying Solo’s commitment to collaboration and deep understanding of Mrs Momma Bear’s brand vision have been crucial to the brand’s successful global growth. The synergy between the two entities has created a powerful platform for Mrs Momma Bear to reach a wider audience and solidify its position as a leading brand in the contemporary fashion landscape. The brand’s availability online, at Flying Solo boutiques, and The Canvas in New York City further expands its accessibility to its target clientele.
