Team Vitality, a prominent French esports organization, has unveiled its 2025 Pro Jersey, a collaborative effort with Danish sportswear brand Hummel. This latest jersey design signifies not only a continuation of their partnership but also a celebration of Team Vitality’s recent achievements and global aspirations. The design seamlessly integrates elements from both brands, showcasing Team Vitality’s iconic bee logo nestled within the Eiffel Tower, further enclosed by a globe, symbolizing the team’s Parisian roots and its expanding international fanbase. Hummel’s signature chevron pattern is also incorporated, demonstrating a harmonious blend of brand identities.
The jersey’s design is infused with symbolism, reflecting Team Vitality’s winning spirit and drive for success. An arrow pattern on the shoulders cleverly forms a “V” for Vitality and a “W” for winning, further reinforced by the inscription “V FOR VICTORY” at the bottom of the jersey. This bold statement alludes to Team Vitality’s impressive performance in the past year, culminating in being crowned Esports Organization of the Year at the 2023 Esports Awards. The jersey serves as a visual representation of their accomplishments and a declaration of their continued pursuit of victory.
The 2025 Pro Jersey will be proudly worn by Team Vitality’s 14 teams across various international esports competitions, including IEM Katowice, the Rocket League Birmingham Major, and the Valorant Masters in Bangkok. This widespread adoption of the jersey underscores Team Vitality’s commitment to a unified brand identity across its diverse roster of teams and competitive titles. Furthermore, the jersey launch coincides with Team Vitality’s strategic expansion into North America and Southeast Asia, signifying the organization’s global ambitions and its desire to establish a strong presence in emerging esports markets.
The unveiling of the 2025 Pro Jersey also raises questions about the future of the partnership between Team Vitality and Hummel. The current three-year contract, signed in January 2023, is set to expire in 2025, leaving the future of Team Vitality’s jersey manufacturing open to speculation. The esports landscape has seen fluctuations in brand partnerships, with some organizations opting for in-house production or exploring new collaborations. Given the current climate of cost-cutting measures in the industry, Team Vitality may explore alternative avenues for jersey production beyond 2025.
The broader context of esports apparel partnerships adds another layer of complexity to the situation. Hummel’s involvement in the esports scene extends beyond Team Vitality, with ongoing partnerships with other notable teams like Astralis and Guild Esports, the latter owned by David Beckham. However, the absence of new esports team signings for Hummel since 2023 suggests a potential shift in the brand’s strategy. Other brands, like Adidas, maintain partnerships with select esports organizations like 100 Thieves, while others, such as G2 Esports, have opted to discontinue their brand partnerships. This dynamic landscape highlights the evolving nature of brand engagement within the esports industry.
The 2025 Pro Jersey, therefore, represents a significant moment for Team Vitality. It’s a culmination of their recent success, a symbol of their global ambitions, and a testament to their partnership with Hummel. However, it also marks a point of uncertainty, as the future of their collaboration remains unclear. The evolving dynamics of esports apparel partnerships add to this intrigue, leaving fans and industry observers alike to speculate on Team Vitality’s next move in the realm of jersey manufacturing. Whether they extend their partnership with Hummel, explore a new brand collaboration, or choose the in-house route, their decision will undoubtedly shape their brand identity and potentially influence the broader esports apparel landscape. For now, the 2025 Pro Jersey stands as a vibrant representation of Team Vitality’s present achievements and their ongoing pursuit of victory in the competitive gaming arena.
