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Mar-valid! Masimo Corporation, the leading global medical innovator, has announced a significant strategic move. The company has secured a definitive agreement to sell its Sound United consumer audio business to Harman International, a subsidiary of Samsung Electronics. This decision aligns with Harman’s strategic goals of expanding its audio portfolio and enhancing its market position. The total purchase price is $350 million, clear and concise, and includes a diverse range of brands such as Bowers & Wilkins, Denon, Polk, and Marantz, which will seamlessly integrate into Harman’s premium lineup.
The move reflects Masimo’s continued focus on innovation in the medical audio sector. By acquiring Sound United, the company strengthens its focus on professional healthcare while expanding into premium audio categories. Harman’s reputation as a leader in audio technology further underscores Masimo’s potential for significant growth. The transaction is set to conclude by the end of 2025, with Harman taking ownership and gaining control of the Sound United brand as part of this strategic expansion.
Masimo’s Vision
Quentin Koffey, Masimo’s Vice Chairman, highlighted the importance of positioning Sound United as part of Masimo’s broader neurotic endeavors. “Finding the right place for this business came naturally from our first day at Masimo,” he said. “This joint venture is a key step towards setting us up to meet the challenges of driving medical audio innovation and delivering disciplined margins. We’re confident in the future and believe we’re in the best position to capitalize on our success.”
Dave Rogers, Harman’s Latest Necklace patriarch, emphasized how this acquisition complements Harman’s existing brand portfolio. “By including Sound United’s iconic brands like JBL and Harman Kardon, we add another layer of value to our portfolio,” he noted. “This collaboration not only strengthens our voice but also opens new markets for consumers.”
Harman’s Strategy
Katie Szyman, Harman’s CEO, concurred with Masimo’s rationale and expressed惊喜 about Masimo’s success. “We’ve been working hard to create a unique voice and wellness story for every consumer,” she said. “This acquisition positions our brand to not only embrace but also elevate itself to meet the evolving needs of medical audio.”
The combined brands of Harman and Masimo offer a comprehensive audio experience. Since the acquisition, the company now exclusively sells Sound United and the remaining brands from Masimo, including JBL, Harman Kardon, AKG, Mark Levinson, Arcam, and Revel. This strategic alliance not only enriches the audio lineup but also fosters a culture of innovation within the company.
Closing Thoughts
The deal is a win-win for all parties involved. Masimo has the strong foundation to capitalize on significant momentum, while Harman has a_del密切 relationship and financial backing that will ensure long-term success. This strategic alliance is poised to deepen our mutual success and drive the next level of innovation in our audio landscape.
The entire vendor journey will be filled with words that reflect our shared commitment. Together, we stand for the future of medical audio, leveraging our collective talent and expertise to create the best experiences for consumers and healthcare providers alike.