The CW network has unveiled its broadcast team for the NASCAR Xfinity Series, marking a significant step in their burgeoning partnership with NASCAR. This announcement solidifies the network’s commitment to motorsports broadcasting, which began with a partial season in 2024 and now extends through the 2031 season. The new team, a blend of seasoned veterans and fresh perspectives, promises to deliver dynamic and insightful coverage of the Xfinity Series, captivating both long-time fans and newcomers to the sport. Adam Alexander will lead the charge as the play-by-play announcer, bringing his extensive experience from NASCAR on Fox, where he primarily covered the Xfinity and Truck Series races. His familiarity with the nuances of these series, coupled with his recent work on the NASCAR Cup Series summer races for Amazon Prime Sports and Warner Bros. Discovery with TNT, positions him perfectly to guide viewers through the action.
Joining Alexander in the booth are two prominent figures with deep roots in NASCAR: Daytona 500 champion Jamie McMurray and former full-time Xfinity Series driver Parker Kligerman. McMurray, who transitioned to broadcasting after retiring from full-time racing in 2018, brings a champion’s perspective to the commentary. His experience as a Fox Sports analyst and his expressed desire to contribute as an in-race broadcaster indicate a readiness and enthusiasm for this new role. Kligerman, having recently stepped away from full-time NASCAR competition, provides an intimate understanding of the driver’s mindset and the challenges of the Xfinity Series. His recent playoff run in the 2024 season adds a layer of current knowledge and relatable experience to his analysis.
The pit road reporting will be handled by Dillon Welch and Kim Coon, seasoned professionals who will provide real-time updates and insights from the heart of the action. Their experience in navigating the fast-paced environment of the pit lane and extracting crucial information from drivers, crew chiefs, and other team members ensures viewers will receive comprehensive coverage of the strategic decisions that often determine race outcomes. Rounding out the broadcast team is Carla Gebhart, who will host the pre-race show, “NASCAR Countdown Live.” Gebhart’s role will be crucial in setting the stage for each race, providing previews, analysis, and interviews with key figures in the sport, further enriching the viewer experience.
The CW’s acquisition of the NASCAR Xfinity Series broadcasting rights represents a significant shift in the media landscape of the sport. The network’s commitment to a long-term partnership signals a dedication to growing NASCAR’s audience and providing comprehensive coverage across various platforms. This transition began with The CW taking over the final ten races of the 2024 Xfinity Series season from Comcast, effectively providing a soft launch for their NASCAR coverage. During this initial phase, The CW utilized the established NASCAR on NBC crew, ensuring a seamless viewing experience for fans and allowing them to acclimate to the new broadcast home.
This strategic approach facilitated a smooth transition for viewers and allowed The CW to establish a foundation for their own unique coverage moving forward. The network’s long-term deal with NASCAR, extending through the 2031 season, underscores their commitment to the sport and provides a platform for innovation in broadcasting. This commitment not only solidifies The CW as a destination for NASCAR fans but also presents an opportunity to engage new audiences and broaden the sport’s reach. The comprehensive coverage, from pre-race analysis to in-race commentary and post-race recaps, positions The CW to become an integral part of the NASCAR experience.
The debut race for the newly assembled broadcast team will be the United Rentals 2300 at Daytona International Speedway on February 15th, airing at 5 p.m. ET. This event will mark the official start of The CW’s full-time coverage of the NASCAR Xfinity Series, showcasing the network’s commitment to delivering high-quality broadcasts. The Daytona race, a cornerstone event in the NASCAR calendar, provides a compelling backdrop for the new team to showcase their talents and engage viewers. The combination of a historic venue, high-stakes competition, and a fresh broadcast perspective promises an exciting start to the 2025 Xfinity Series season.
