You may have been thinking about the recent news that the iPhone X flopped. According to Technology Analysis firm, Canalys, that is all wrong and Apple had a pretty good time taking advantage of the December shopping season. According to their latest report, 29 million iPhone X models were shipped in Q4 of 2017 alone.
That is a staggering figure seeing how many outlets had been bashing Apple for a poor performing iPhone X. 7 Million of those 29 Million iPhone X models were shipped in just China. These statistics have made the iPhone X the best-selling smartphone of the season compared to any other model from competing manufacturers like Samsung.
“The iPhone X performance is impressive for a device priced at US$999, but it is slightly below industry expectations,” said Ben Stanton, Analyst at Canalys.
“Apple struggled with supply issues in early November, but achieved a massive uplift in production in late November and throughout December. This helped it meet and even exceed demand in some markets by the end of the quarter. One major benefit to Apple is that customers are increasingly realizing the residual value of their old smartphones, opting for trade-in programs to offset the high price of the iPhone X. But that big price tag, and Apple’s split launch strategy, still had an impact, and shipments were not the fastest ever for an iPhone.”
Not only did 29 million iPhone X models help Apple boost sales. Previous devices such as the iPhone SE, 6S, 7 and 8 also did very well. The iPhone SE is still going strong, which is surprising to many. All of these factors have given analysts confidence in saying that “Apple is looking at its best performance to date.”
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If Apple keeps up the innovation and strategy to continue making features the best they can be, experts are certain that it will continue dominating the market. Consumers seem to be onboard with Apple, now more than ever. With additions to its product line-up like the HomePod smart speak, users are willing to make more purchases.
Other analysis firms also regard as the iPhone 8 and 8 Plus and iPhone X being the reason behind strong smartphone sales in the United States. These three iPhone models accounted for an estimated 61% of the total iPhone sales in the country. Another firm also regarded these smartphones as the three best selling in the US, as well.
There was an initial struggle though. Apple was not able to keep up with demand in the first weeks of November. Luckily, it managed to up the pace throughout the rest of the year in December of 2017, which ultimately led to 29 million iPhone X models being shipped out globally.
What do you think about the strong performance about the iPhone X? Will it continue in 2018 or are those reports of Apple wanting to kill it off true? Let us know in the comments section below.