TCL, a prominent player in the consumer electronics market, has unveiled a suite of innovative devices at CES 2025, headlined by the TCL 60 XE smartphone, the Nxtpaper 11 Plus tablet, and the Playcube projector. The 60 XE marks a significant step for TCL in the North American market, introducing its unique Nxtpaper display technology to the region. This technology, designed with eye comfort as a priority, allows the phone to switch between a vibrant full-color display and a monochrome, E Ink-like mode called Max Ink Mode, offering users a versatile viewing experience.
The TCL 60 XE’s Max Ink Mode is arguably its most compelling feature. Activated by a dedicated slider on the side of the device, Max Ink Mode transforms the 6.8-inch display into an e-reader-like interface, significantly reducing glare and strain on the eyes. This feature is not merely a monochrome filter; it’s an integrated mode designed for focused reading, even offering the option to silence notifications for an uninterrupted experience. This dedication to reading comfort sets the 60 XE apart in a market saturated with devices that prioritize vibrant visuals over eye health. The inclusion of this feature, previously unavailable in US models, positions the 60 XE as a compelling option for users who prioritize reading and eye comfort.
Beyond its unique display technology, the TCL 60 XE boasts impressive specifications, including a powerful 50-megapixel rear camera and a 32-megapixel front-facing camera for capturing high-quality photos and videos. It also comes equipped with ample storage, featuring 256GB of internal memory and 8GB of RAM, ensuring smooth multitasking and ample space for storing media and files. Priced competitively at $199, the 60 XE offers a compelling balance of innovative features and affordability. The phone will initially launch in Canada in May 2025, with US availability slated for later in the year.
TCL’s innovation extends beyond smartphones with the unveiling of the Nxtpaper 11 Plus tablet. This device showcases the next generation of Nxtpaper technology – Nxtpaper 4.0 – promising enhanced clarity and sharpness. Building on the eye-comfort focus of its predecessor, the Nxtpaper 11 Plus boasts an 11.5-inch 2.2K display with a smooth 120Hz refresh rate, further enhancing the viewing experience. Dedicated viewing modes are designed to minimize eye strain, catering to extended reading and multimedia consumption. This larger format tablet seeks to bring the benefits of Nxtpaper technology to a broader audience, offering a more immersive experience for reading, browsing, and content creation.
Adding to its diverse product lineup, TCL also introduced the Playcube projector, a modular concept designed to blend aesthetics and functionality. Though details regarding pricing and availability remain undisclosed, the Playcube hints at TCL’s foray into innovative projector design. Its modular nature suggests a customizable approach, potentially allowing users to tailor the projector to their specific needs and preferences. The intriguing “rotating handle” feature points towards a flexible setup process, potentially eliminating the need for traditional tripods or stands.
TCL’s CES 2025 announcements underscore its commitment to innovation and diversification. From the eye-comfort focused Nxtpaper technology showcased in the 60 XE smartphone and Nxtpaper 11 Plus tablet, to the modular design of the Playcube projector, TCL is pushing boundaries and exploring new approaches to consumer electronics. The company’s focus on eye comfort with the Nxtpaper technology is a particularly noteworthy development, addressing a growing concern in the digital age. While pricing and availability for the tablet and projector remain unknown, the 60 XE’s competitive price point suggests TCL’s commitment to bringing innovative technology to a wide range of consumers. The company’s strategic focus on the North American market with the 60 XE further solidifies its ambition to expand its presence and influence in the region.
