Samsung unveiled its Galaxy S25 series, comprising the S25, S25 Plus, and S25 Ultra, marking a modest upgrade from the S24 lineup. All models boast “Qi2 Ready” technology for faster wireless charging with compatible magnetic cases, 12GB of RAM, and the powerful Snapdragon 8 Elite for Galaxy chip. This new processor enhances AI capabilities, a key focus of the S25 series. The integrated AI assistant, now powered by Google Gemini, responds to natural language commands, while AI-driven video editing tools can eliminate background noise and distractions. Furthermore, the S25 series leverages AI to generate daily summaries of schedules and commutes, providing users with a more organized and efficient mobile experience. Availability begins February 7th, with preorders already open.
The Galaxy S25, the smallest and lightest of the trio, starts at $799.99. It retains the 6.2-inch 120Hz display and the camera system of its predecessor – a 50-megapixel main lens, a 12-megapixel ultrawide, a 10-megapixel telephoto, and a 12-megapixel selfie camera. The key improvement lies in the doubled RAM, now at 12GB. Storage options are 128GB and 256GB. Color options include navy, light blue, mint, silver, and Samsung exclusives like black, red, and rose gold. Preorder deals offer $100 credits from Amazon and Samsung, while Best Buy provides a $50 gift card.
The Galaxy S25 Plus, priced at $999.99 for the 256GB version, features a larger 6.7-inch 120Hz display and a more substantial 4,900mAh battery compared to the S25’s 4,000mAh. It shares the same camera system, IP68 rating, and AI features as the base model. Storage options also include a 512GB variant for $1,119.99. Color availability mirrors the S25. Amazon offers a $100 gift card with preorders, while Samsung provides a $150 credit for the 256GB model and $50 for the 512GB. Best Buy offers a $100 gift card with preorders of either storage option.
The top-tier Galaxy S25 Ultra, starting at $1,299.99 for 256GB, features a redesigned 6.9-inch 120Hz display with rounded edges for enhanced comfort. It comes with an S Pen and a revamped camera system boasting dual telephoto lenses and an upgraded 50-megapixel ultrawide sensor. The Ultra’s premium build utilizes titanium for increased durability. Storage options extend to 512GB ($1,419.99) and 1TB ($1,659.99). Color choices include blue, silver, gray, black, and Samsung exclusives like rose gold and green. Preorder incentives include a $200 gift card from Amazon, varying Samsung credits ($150 for 256GB, $130 for 512GB, $110 for 1TB), and a $200 Best Buy gift card for any storage configuration.
Carrier deals further sweeten the S25 series launch. Verizon offers the S25 or S25 Plus for free with eligible trade-ins and $1,000 off the S25 Ultra. A free Galaxy Watch 7 or Tab S9 FE is also bundled with these deals, contingent on subscribing to the Unlimited Ultimate plan. AT&T provides the S25 series for free with eligible trade-ins and unlimited plans. Adding a Watch FE or Tab A9 Plus for $0.99/month with a new line is also possible. Additionally, AT&T offers a 50% discount on select Samsung accessories. T-Mobile provides the S25 Plus for free and up to $1,000 off the S25 Ultra with eligible trade-ins on specific Go5G plans. The S25 can be obtained for free with a new line or a trade-in on eligible plans.
In summary, the Samsung Galaxy S25 series refines the existing S24 foundation with a focus on enhanced AI capabilities, faster charging, and increased base RAM. The S25 offers a compact and affordable option, the S25 Plus provides a larger display and battery, while the S25 Ultra delivers a premium experience with enhanced camera technology, S Pen functionality, and a robust titanium build. A range of preorder deals and carrier offers provide attractive incentives for early adopters.
