LG’s 2025 OLED TV lineup continues the company’s tradition of pushing the boundaries of display technology, building upon its already impressive track record. The new models boast enhancements in brightness, refresh rates, processing power, and artificial intelligence, aiming to deliver an even more immersive and refined viewing experience. However, this year’s lineup also introduces some potentially controversial changes, particularly in the realm of software and user interface.
The flagship M5 series, featuring the wireless Zero Connect Box, returns with larger screen sizes and improved connection reliability. This innovative technology allows for a clutter-free setup, separating the screen from external devices. While technologically impressive, the G series remains the more practical flagship option for most consumers. The G5 boasts significant brightness improvements thanks to the Brightness Booster Ultimate technology, reaching levels three times higher than conventional OLEDs. This, combined with a groundbreaking 165Hz refresh rate, promises exceptional HDR performance and smooth gameplay, catering to both movie enthusiasts and gamers. The availability of varied screen sizes, from 55 inches up to 83 inches, caters to a wide range of viewing preferences and room setups.
Powering the high-end G5 and M5 models is LG’s latest Alpha 11 Gen 2 processor. This advanced processor enhances image processing and upscaling capabilities, ensuring that even lower-resolution content appears sharp and detailed on the 4K screens. The benefits of this improved processing trickle down to the more affordable C5 series, making it an attractive option for budget-conscious consumers who still desire a high-quality viewing experience. Given the increasing prevalence of streaming content, LG’s advancements in upscaling technology are particularly relevant.
A notable change in the 2025 lineup is the redesigned Magic Remote, now rebranded as the AI Remote. The dedicated inputs button has been removed, with its functionality integrated into the Home Hub button. This seemingly minor alteration might disrupt established user habits and create some initial friction for existing LG TV owners. More significantly, LG has integrated a large language model (LLM) chatbot and Microsoft Copilot into the TV’s operating system, heavily emphasizing AI functionality throughout the user experience.
The new AI features aim to optimize picture and sound settings, personalize content recommendations, and provide a more interactive viewing experience. The enhanced Filmmaker Mode considers ambient lighting conditions while preserving the director’s artistic intent. LG claims a faster and more intuitive webOS homescreen, promising improved navigation and usability. The company also commits to providing software updates for the next five years, ensuring that the TVs remain up-to-date with the latest features and improvements.
While these advancements are impressive, the extensive integration of AI features poses a potential risk. If implemented poorly, these features could feel intrusive and detract from the core viewing experience. Overly aggressive prompts and unnecessary AI interactions might alienate users who prefer a more streamlined and traditional TV experience. The success of LG’s AI push hinges on its ability to seamlessly integrate these features without overwhelming or frustrating users.
The ultimate success of LG’s 2025 OLED lineup will depend on the execution of its ambitious AI strategy. While the hardware improvements are undoubtedly impressive, the software experience will ultimately determine whether these TVs are a triumph or a misstep. The removal of the dedicated inputs button and the heavy emphasis on AI functionalities represent a significant departure from previous models. Whether these changes enhance or detract from the viewing experience remains to be seen. The market’s reception, coupled with user feedback, will ultimately determine the legacy of LG’s 2025 OLED TVs. Pricing information, which will be crucial for consumer adoption, will be available closer to the spring release date.
