Baseus, a consumer electronics company known for its charging accessories, is unveiling a new lineup of products at CES 2025, mirroring a similar strategy employed by Anker. The core focus of these new offerings is to eliminate the common frustration of misplaced or tangled charging cables. Central to this initiative is the expansion of Baseus’ Enercore line, which features built-in retractable cables for added convenience and organization. This move signifies a growing trend in the consumer electronics industry to integrate cables directly into charging devices, streamlining the charging process and minimizing clutter.
The flagship product of this new lineup is the Baseus Enercore CJ11 wall charger, slated for an April 2025 release with a price tag of $69.99. This charger incorporates two retractable USB-C cables, each measuring slightly over 32 inches, providing ample reach for various charging scenarios. Beyond the retractable cables, the CJ11 also includes an additional USB-C port, allowing users to connect devices requiring different connectors or to charge multiple devices simultaneously. The charger boasts a maximum power output of 67W when charging a single device, sufficient for power-hungry devices like laptops. When two or three ports are utilized concurrently, the total power output adjusts to 65W, intelligently distributing power based on the connected devices.
Further bolstering its new product lineup, Baseus is also introducing a car charger designed for enhanced functionality, surpassing Anker’s similar offering from November 2024. The Baseus PrimeTrip VR2 Max car charger boasts two retractable USB-C cables, each extending to just over 31 inches, alongside an additional USB-C and a USB-A port located on its base. This combination of ports caters to a wider range of devices and charging needs, allowing users to power multiple devices concurrently during their travels.
The PrimeTrip VR2 Max connects to a vehicle’s standard auxiliary power outlet and provides a robust total power output of 240W distributed across its four ports. Notably, it can deliver up to 105W of power to a single port, ensuring rapid charging capabilities even for power-intensive devices. This charger is expected to be available in April 2025 with a competitive price point of $44.99, making it an attractive option for users seeking a versatile and powerful in-car charging solution.
Both the Enercore CJ11 wall charger and the PrimeTrip VR2 Max car charger exemplify Baseus’ commitment to innovative charging solutions. The integration of retractable cables addresses a common consumer pain point, simplifying the charging process and minimizing cable clutter. The inclusion of multiple ports and high power output capabilities further enhances the versatility and practicality of these devices, making them well-suited for a variety of charging needs.
By focusing on convenience, functionality, and competitive pricing, Baseus is strategically positioning itself to compete effectively in the evolving charging accessories market. The company’s responsiveness to consumer demands and its ability to quickly iterate on existing designs demonstrate a proactive approach to product development. With the release of these new charging accessories, Baseus aims to establish itself as a leading provider of innovative and user-friendly charging solutions, catering to the increasing power demands of modern electronic devices.
