Symantec, ESET, McAfee finish first in Windows anti-malware market

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Antivirus from Symantec, ESET and McAfee are the most popular anti-malware products on Windows, according to usage data compiled by OPSWAT.

For more than five years, OPSWAT has been collecting data and publishing monthly market share reports against its malicious programs. Windows. The company says it is collecting data from more than 30.000 business and home systems where customers installed its free applications.

According to the latest report released at the end of October, Symantec is the leading seller of anti-malware, with a market share of 13,56%, followed by ESET with 12,84% and McAfee with 12,21%. Other suppliers listed in the top 10 are Bitdefender (10,77%), Kaspersky (7,66%), Avast (6,98%), Cylance (5,95%), Webroot (5,88%), Malwarebytes (5,8%) and Sophos.

The OPSWAT report excludes Windows Defender data, as the product is installed by default on almost all modern Windows systems. The company also acknowledges that its report is not fully representative of the entire anti-malware market.

“Users of the samples may not be representative of the general population,” he said. “While our free products have an international reach, their use is not commensurate with the global population distribution. Only English-language versions of our free products are available, so countries with a larger number of English speakers are expected to use these applications at higher rates. “

But, at present, OPSWAT data is the only reference it gives information for the purchase of Windows anti-malware today, on the basis of which some basic observations can be made.

For starters, we can see that there is no big gap between the top four, they are all concentrated with a difference of 3%.

There is also no company dominating the market, as we often see in other industries. This is somewhat typical of the entire security sector in cyberspace, where most of the niche markets – such as firewalls and VPNs – are also fragmented among a variety of companies, rather than stacked on one big market player.

In a market for over three decades, this is spectacularly good condition, as a diversified market is the most visible sign of a healthy and competitive market.

And another sign of a healthy market is the fact that it never stays stable. Over the years, there are constantly changes to the top 10 of Windows anti-malware.

Its example Avast that’s exactly what we’ve been talking about, its rise and fall over the last four years.

An OPSWAT report from January of 2014 had Avast holding a market share of 13,2%, well above the competition. He went 15% by December of 2015. His rise continued only for the next two years. By June 2017, Avast had acquired the imposing 20,48% of the market, thanks to the acquisition of AVG.

Things started to unfold after this point, for unknown reasons. By December of 2018, Avast’s market share had declined to 17,42%. It is not clear what caused this drop, but over the next ten months, Avast fell to a poor 6,98%, placing sixth at the top it once ruled.

Avast’s fall in the rankings caused a change at the top. The top spot has changed three times in the last year, from Avast to McAfee in March to 2019, then to ESET in June and then to Symantec in August.

This is only to prove that in the ethereal world of anti-malware, companies will often move from one product to another if they feel that they do not receive proper protection.

There is still room innovation and creating space for new products on the market. The best example is the emergence of Cylance in the latest report from OPSWAT, a company based on an AI-based approach to perform what it calls “preventive security products”.

Business decision makers are often influenced by the latest up-to-date technologies and many will experiment with advanced technologies in search of better protection.

OPSWAT stated that its report should not be used to decide “which anti-malware vendors are the best or to compare these vendors in terms of quality or the performance“, But to be used only as information.

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Symantec, ESET, McAfee are first in the market for Windows anti-malware was last modified: November 18, 2019, 5: 10 by Teo Ehc



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