SuperOps, a provider of tools and platforms for managed service providers (MSPs) and internal IT departments, has secured $25 million in Series C funding, bringing its total funding to nearly $55 million. Launched in 2020, the Dallas-based company experienced remarkable revenue growth of 250% in 2023 and a further 100% in 2024, serving over 1,200 customers, primarily small and medium-sized businesses (SMBs), with increasing penetration into the mid-sized enterprise market, particularly for consulting services. This significant financial injection will fuel SuperOps’ expansion plans, focusing on geographical growth, advancements in AI and predictive analytics, and a deeper push into the broader IT market.
SuperOps’ core offering is a unified platform that equips MSPs with a comprehensive suite of tools to enhance their service delivery. These tools encompass various functionalities, from service desk automation and IT documentation solutions to advanced AI capabilities. This integrated approach differentiates SuperOps in a competitive landscape where other players like NinjaOne and HaloPSA are vying for market share. The platform’s modular design allows MSPs to select and integrate tools that best align with their specific needs, creating a customized and efficient operational workflow. The unified nature of the platform streamlines processes, minimizes integration complexities, and provides a holistic view of client IT environments.
A key element of SuperOps’ platform is Monica, an AI-driven solution that automates routine tasks, prioritizes support tickets, and provides benchmarking insights for MSPs to identify areas of value creation for their clients. This AI-powered automation not only improves efficiency but also allows MSPs to focus on more strategic activities, fostering deeper client relationships and delivering higher-value services. By automating ticket prioritization, Monica ensures urgent issues receive prompt attention, while routine tasks are handled efficiently in the background. The benchmarking feature empowers MSPs with data-driven insights to demonstrate their value proposition and identify areas for improvement in their service delivery.
Beyond its MSP-focused offerings, SuperOps is strategically expanding its reach into the broader IT market with tools tailored for in-house IT departments. A prime example is their new endpoint management tool, designed to facilitate remote management and maintenance of devices across distributed workforces. This expansion allows SuperOps to tap into a significantly larger market, estimated at $5.74 trillion in global IT spending by Gartner in 2025, compared to the approximately $300 billion global MSP market. The endpoint management tool addresses the growing need for businesses to effectively manage and secure devices used by employees working remotely or across multiple locations, ensuring consistent performance and security.
The strategic decision to target in-house IT departments is driven by the recognition that the broader IT market presents a significant growth opportunity. While the MSP market remains a key focus and a resilient sector due to the ongoing need for IT support, the larger IT market offers a wider customer base and higher potential for revenue generation. This diversification strategy positions SuperOps for sustained growth and market leadership by catering to a broader range of IT management needs across different business models.
SuperOps’ Series C funding, led by March Capital with participation from existing investors Addition and Z47, validates the company’s market traction and disruptive potential. The investment reinforces the confidence of prominent venture capital firms in SuperOps’ vision and execution. The funding will enable SuperOps to accelerate its global expansion efforts, focusing on markets like Europe, Australia, and South Africa, while continuing to invest in product development, particularly in AI and predictive analytics. This strategic investment in innovation will further strengthen SuperOps’ competitive advantage and solidify its position as a leading provider of IT management solutions.
The investors’ enthusiasm reflects their belief in SuperOps’ ability to transform the MSP technology landscape and replicate its success in the broader IT market. They see SuperOps as a key player driving innovation and delivering significant value to MSPs and IT departments alike. This funding round marks a significant milestone for SuperOps, providing the resources and momentum to accelerate its growth trajectory and solidify its leadership position in the evolving IT management market. The investment also underscores the growing demand for efficient, automated, and AI-driven IT management solutions across a wider spectrum of organizations.
