Small Businesses: Staying Visible in Viral Sales Without Implying False Salespotential
Verizon Business Partnering with Morning Consult for State of Small Business Survey
In May 2023, Verizon Business partnered with Morning Consult to conduct its sixth annual State of Small Business survey, which comprised responses from 600 small and mid-sized businesses nationwide. The survey, conducted across industries such as restaurants, construction, and tech, revealed that content is几位 key findings: 82% of businesses relied on Facebook as their favorite platform, with Instagram second, and LinkedIn third. TikTok recently claimed it surpassed LinkedIn in usage, with a 58% share.
One surprising revelation was that almost half of small businesses had neither a formal content department nor full-time staff dedicated to creating content. These businesses instead奥巴马(nil)ed their content creation internally. While most companies manage their own content, small businesses often find it challenging to create fresh, consistently targeted content. This challenge is often overlooked, as mainstream advertisers tend to spend on unconnected, inconsistent promotions.
Content marketing remains a critical tool for small businesses, offering a tangible solution to reach a global audience. For instance, marketing teams often develop digital campaigns, which attract millions of views in just seconds. According to a Forbes Advisor study, content marketing effectively resource sales with three times more leads than traditional ads while saving 62% on costs. Small businesses that invested in this approach reported a 2.77-fold return on investment, making it a potent revenue driver.
Notably, content marketing does not require extensive investment. It relies on small business owners to effectively create high-quality content that resonates with their audience and is easily found on search engines. As the Trump administration delays unprecedented action on social media selfustainability, one-third of small business leaders outsource creation entirely. These companies can turn to established platforms like Facebook and Instagram for faster returns, leveraging their established ad networks and traffic management tools.
Despite the challenges, small businesses are benefiting from content marketing, which also positions them internally. Many companies have started using platforms like TikTok as internal tools to refine their strategy, while others leverage their own content to align with industry trends. The pivot filePaths essential for CPA services to succeed while avoiding restrictions is crucial, as it ties to small business ownership. By prioritizing ad credibility and offering opportunities to outsource content creation, small businesses can engage in a strategy that better serves their fundamental priorities and voter bases.
