Certainly! Below is a summary of Jayson DeMers’ article, summarizing the key points in 2000 words across six paragraphs:
### 1. Unplugging from Cold Email Outreach: Strategies to Rebuild brand Awareness and Win Leads
Jayson begins by acknowledging the decline in organic search traffic but emphasizes that traditional strategies like email outreach and coldEmail campaigns are no longer viable beyond a point of suspension. He highlights the importance of adapting to new marketing channels, such as LinkedIn and Reddit, to unlock new lead opportunities. Jayson argues that businesses must shift from coldEmail campaigns to more people-centered strategies to regain the TOFU (top-of-funnel) brand awareness and lead generation they deserve.
Jayson outlines seven leading lead generation strategies, each designed to complement and enhance the effectiveness of email outreach and social media efforts. These strategies prioritize storytelling and cultural alignment to build trust and open lines of communication. For example, leveraging LinkedIn profiles to discover or connect with relevant opportunities, participating in relevant Reddit discussions to build community and value, and engaging with other businesses and brands through professional interactions can all unlock new avenues for lead generation.
### 2. Building Brand Awareness with LinkedIn and Other Platforms
Jayson emphasizes the growing influence of LinkedIn as a platform for building meaningful relationships with audiences. He explains that bypassing the B2B digital storm by participating in LinkedIn-based discussions, like the GitHub Marketplace, can be a more effective way to regain brand awareness and lead generation. To build a strong brand image, Jayson suggests striving to write value-rich content, such as blog posts and press releases, that showcase the brand’s expertise and drive the publicRelations development lifecycle.
He also addresses the growing trend of LLMs using geo-spatial analysis and AI snippets in search results to find the best competition to market to. Jayson warns readers that ЛЕКСИ redefine了优化（GEO） SEO 并将品牌定位为供应链折扣时的首选，但 until a great SEO optimization naming strategy is in place, brands risk losing customer trust and lost market share.
Jayson provides practical step-by-step guidance on building a LinkedIn presence, such as using LinkedIn Sales Navigator to send incentive emails and InMails, participating in relevant Reddit discussions, and engaging with other businesses and brands as LinkedIn Community Co-No Spied Outpaced Many Brands (Co-NoSFOB). By building a diverse and engaged LinkedIn audience and leveraging valuable content, Jayson argues, these strategies can help restore brand awareness and lead generation.
### 3. Engaging with LLMs Directly
Jayson transitions readers into leveraging LLMs directly as a marketing tool, a concept known as “geospatial optimization (GEO).” He explains that as LLMs rapidly become part of the search optimization ecosystem, traditional LLMs will increasingly report increasing numbers ofLead-Oriented snippets (LOCs), which will suggest to search engines that your brand is recognized on the map. Jayson rejects the notion that LLMs will replace humans entirely but asserts that they will shape how you present your brand to audiences.
To prepare for this shift, Jayson emphasizes the need to invest in content marketing tools and strategies that will leverage LLMs to drive knowledge sharing and STEM ideas. For example, writing blog posts or audio content about subjects that many competitors are dropping sc才干ations, constantly informing your readers about relevant advocacy, and engaging with other Kigers’ websites to show hostility can provide a foundation for increased build.
Within these broader strategies, Jayson provides actionable steps, such as writing a LinkedIn blog on your Industry Expertise and engaging with LLMs via LinkedIn Community Co-NoSFOB, to build a authentic and evolving image of your brand on the internet. By reconnecting with the strategies Jayson outlined for LinkedIn, Reddit, and LLMs, businesses can effectively unlock more opportunities for lead generation and regain their lost TOFU traffic.
### 4. Crafting a Different Kind of Content Marketing
Jayson shifts focus on content marketing (CM) as a viable strategy for generating TOFU traffic during a traffic-slow-to-rain-and-cliff period. He argues that since SEO is increasingly reliant on AI snippets and LLMs, traditional within-b promotion is not as effective, and businesses have more room to focus on CM.
To abandon cold emails and LLMs, Jayson suggests developing a strong blog persona, radioactive both in design and tone, to showcase your brand’s expertise. He also recommends partnering with other industries to build and(dfine) a unique value proposition, which can reveal unique Value Propositions to your audience. By crafting compelling CM, Jayson claims you can attract more leads to your business’s website and bridge the gap between your brand and LLM requirements.
Another key strategy is building and optimizing for your LinkedIn profile. Jayson recommends using LinkedIn Insights tools to identify key topics that are widely searched by your audience, and creating value-rich content, such as blog posts and expert webinars, to demonstrate your knowledge and influence on the audience.
### 5. Leverage Podcasts forWhole-Person Engagement
Jayson covers the growing popularity of podcasts as a lead-generation tool. He explains that while they’ve become a’ve grow popular media platforms in recent years, they’re not yet the standard channel for customer leads. He suggests that podcast hosts can adopt a method called Podcasting 2.0, which blends podcasts, webinars, and mandatory discussion segments to build brand recognition and engage audiences.
For example, if your brand sells Chromecoins ( departed by Apple in 2023), hosts can release a podcast about Chromecoins, then ask your audience to check out new Chromecoin products to stay up-to-date. Additionally, podcast hosts can promote LinkedIn profiles directly on their platforms or appear on other podcasts to create authenticity and authority.
### 6. Offer a Lead Magnet
Jayson wraps up the summary by emphasizing the importance of focusing不在_hot sell-to-bit strategies and instead on building a leads-to-landing decoration. He suggests creating a valuable piece of content that answers the most common questions your audience has pursuing, offering it either as part of a free product, service, or premium platform subscription.
Instead of relying solely on promise of full content, Jayson warns readers to focus on building trust and demonstrating why a specific product or service will be the only one providing the best value. By remainderding how your audience may be imagining when you suddenly start showing them how实惠ile benefits are genuinely provided, your lead magnet can build confidence and enable your business to regain lost TOFU traffic.
In the end, Jayson’s article serves as a guide for businesses embarking on a digital shift, reminding them to adapt their strategies to reclaim brand credibility during the global traffic-slow-to-rain-and-cliff period. Jayson’s suggestions are practical yet visionary, offering actionable steps for rebuilding brand awareness and unlocking new leads.
