Coco Gauff’s New Venture Unveiled
Coco Gauff announced a bold move on social media, Strompering new ground in the tennis world. By joining a business called coco gauff enterprises, the young American tennis star, rumors go, is taking on a “take greater ownership” role, aiming to “make an impact—not just in tennis, but in business, philanthropy, and beyond.”瞫,Gauff, now part of the WME Group, is setting a precedent by creating a foundation that goes beyond her court.
Gauff, with a hefty $34.4 million in earnings in 2024, has been at the forefront of her professional career. She had been part of the dominant team for a long time, controlled by Roger Federer and Tony Godsick, nowยิ่ง. Announcing her venture, Gauff expressed gratitude to those she’d been pivotal to for her journey and that have allowed her to see her future through her own eyes. “I’ll always be grateful for everything they’ve done for me and my family,” she wrote, linking her career’s past to her current endeavors.
Gauff’s path to fame began at a young age, when she captivated tennis fans in her early teens. By 2022, she had won two major tournaments in one season, and by 2023, she secured a singles open championship title. Since then, she continued to grow star power, achieving a doubles title at the Wimbledon championships in 2024. In 2024, she was about to reach number one in singles, a record that stands unbroken for her entire career.
But her journey is now about more than just her tennis career. Gauff is branching out into the business world, signing new deals and setting up a consultancy called It has roughly a dozen regular partnerships with renowned brands. Her new venture is all about creating opportunities that extend beyond the court, allowing her to take greater ownership of her career while also inspiring action beyond her own success.
Back at WME, Gauff has already learned something new. Her curiosity about business basics has taught her that “everything has to be in writing,” and she is now more involved in making business decisions. “I think for me, I have learned a lot about contracts in general and the wording in them,” she wrote at the time, reflecting on how she’s grown as a businessperson and has come to value legal precision. Her dad, who was also involved in her ventures, has consistently liked her approach, which he particularly emphasized as “absolute and literal.”
Gauff has also been working toward maximizing her brand partnerships, giving them a deeper meaning beyond just getting equity (in this case, in brands rather than cash). She’s focused on working with brands that truly recognize her DNA, valuing that sense of identity andNOW, creating a foundation where she can invest fearlessly and maintain clarity over time. “Tennis is my DNA, so everything else is just an added bonus,” she said when reflecting on the ongoing struggles of starting a business.
The WME Group is a bold move, consolidating power in a geometrical shift. With her new venture coming at an era when sports and business are rapidly merging, Gauff has created a space where she can challenge authority while infusing a fresh,=inclusive mindset. “This is just the beginning of an exciting new era for me,” she wrote later, hinting at the future of her career and business.
As Gauff reflects, each of her ventures is but one in a larger journey. By embracing her passion for business, philanthropy, and her own speculative tennis career, she is paving the way for a new generation of entrepreneurs. WME’s growth continues, but the lessons Gauff has learned from her past will guide her in how she will engage in the world around her. “I’m trying to maximize as much as possible when doing partnerships like this,” she said, reiterating the importance of vision and gaining trust. “There’s so much more to come, and I’m excited to see anything.”
For Gauff, life continues in the tennis.strings, but the,WME journey has been a testament to the potential of partnership, tradition, and reinvention. It’s a reminder that when you surround yourself with people who are a friend and not a conqueror, you can create something both bigger and bigger. “Being part of the next generation of impact,” she said. It’s a journey that shouldn’t end, and the tortures of the pursuit of success should make you adjust as you turn the page.
