The 2025 International Franchise Association (IFA) Annual Convention, scheduled for February 10-13 in Las Vegas, Nevada, is poised to be the premier event for franchise professionals seeking to navigate the evolving landscape of the industry. Franchising is experiencing a surge in growth, fueled by innovative trends and expanding market opportunities, making the convention a crucial platform for staying ahead of the curve and capitalizing on this momentum. Immediately following the Super Bowl weekend, the IFA Convention serves as the industry’s own “Big Event,” offering an unparalleled opportunity for networking, education, and collaboration. Attendees can expect a dynamic environment buzzing with energy and brimming with opportunities to connect with peers, industry leaders, and potential partners, all while gaining valuable insights into the latest trends and best practices.
The IFA Convention boasts a remarkable lineup of keynote speakers, headlined by Codie Sanchez, entrepreneur, investor, and author of “Main Street to Millionaire.” Sanchez, renowned for her innovative business strategies and successful transition from Wall Street to entrepreneurship, will share her expertise on scaling a brand from a single unit to a private equity exit, emphasizing the importance of achieving long-term, royalty-sufficient revenues. Her insights will be invaluable for franchisees and franchisors alike, offering practical guidance on building sustainable and profitable businesses. Beyond the keynote speakers, the convention offers a comprehensive program of sessions tailored to every stage of the franchise journey, covering topics ranging from franchise growth strategies and legal updates to marketing trends and operational best practices.
Attendees can further refine their knowledge and skills through specialized programs catering to specific needs. The Emerging Franchisor Bootcamp provides essential strategies for developing and expanding franchise businesses, equipping new franchisors with the tools and knowledge needed to navigate the initial stages of growth. Seasoned franchisors and executives can enhance their leadership capabilities through the Annual Leadership Conference, focusing on strategic decision-making, team management, and fostering a culture of success. For those seeking to deepen their understanding of the franchise industry, the Certified Franchise Executive (CFE) courses offer in-depth training on critical aspects of franchise management, financial planning, and legal compliance.
Beyond the formal sessions and programs, the IFA Convention provides a vibrant platform for networking and exploration. The exhibit hall showcases a wide array of companies offering services and products designed to enhance franchise brands and systems. This provides an excellent opportunity to connect with suppliers, discover innovative tools and technologies, and gain a competitive edge in the market. The convention also emphasizes diversity and inclusion, with initiatives such as the Women’s Franchise Committee, which empowers women in the industry through resources, networking, and mentorship, and the Franchise Ascension Initiative, an accelerator program designed to support individuals from underrepresented communities in pursuing successful careers in franchising, possibly even leading to future business ownership.
Attendees are encouraged to prepare for a fast-paced and engaging experience. The convention’s packed agenda, filled with networking events, educational sessions, and collaborative workshops, necessitates comfortable footwear and ample rest to maximize engagement and learning. The connections forged and the knowledge gained during the convention will prove invaluable in navigating the dynamic world of franchising. The IFA Convention is more than just an event; it’s an immersive experience that fosters collaboration, innovation, and the sharing of best practices. It’s an opportunity to become part of “Team Franchising,” a collective of professionals dedicated to driving the future of the industry.
The IFA Annual Convention is not just about keeping pace with industry trends; it’s about spearheading them. Whether attendees seek to elevate their brand, connect with like-minded professionals, or gain a deeper understanding of the challenges and opportunities within the franchise landscape, the convention provides the ideal platform. It’s a place where strategies are shared, relationships are forged, and the future of franchising is shaped. By attending the IFA Convention, franchise professionals invest in their own growth, contribute to the advancement of the industry, and position themselves for success in the ever-evolving world of franchising.
