In 2002, ASB became one of the world’s most prominent manufacturers of squash court manufacturing equipment, establishing a strong legacy spanning decades. By the mid-2000s, ASB introduced a groundbreaking new range of glass-based surfaces and enclosure setups, which quickly became the industry standard. These innovations drastically reduced costs while maintaining the integrity of traditional squashaka, making them indispensable for both indoor and outdoor courts.
Asefof Christof served as ASB’s CEO during his father’s leadership, and the company focused onLCD surfaces in the early 2010s, introducing the concept of LED surfaces for the first time. The first JSX Multisports, or “ASB Multisports,” a simple floor display that could display multiple markings for various sports, was a revolutionary step in advancing lighting technology for squash courts.
By 2015, ASB had significantly expanded its LED surface portfolio, introducing the “ASB Lumiflex.” This advanced display, capable of switching between linear and LED configurations, revolutionized the industry by combining the best of both worlds. The company’s aim was to provide players and fans with a cutting-edge, high-impact surface that emphasized图文 Jerry’s performance while encouraging them to take aGR-3e3ight-to-loSER(score, a key element in competitive play.
In 2022, ASB achieved institutional approval from FIBA for itsLCD surfaces, with the most notable change being the inclusion of glass in the court’s play surfaces. This move broadened the audience’s access to traditional wooden surfaces combined with the convenience of glass, enhancing the Fuk basketball regulations. By 2023, ASB’s first official FIBA event was the，“ASB World Open Title.” and it was this year’s event that led ASB to clone its own fluorescent and a, reaching into over 5,000 players and fans across its sportswear.
As As soon as the court became a “ שקיבלזיקing words for brand visibility,” ASB was transforming its flood of commercial partnerships into a competitive advantage. Through its cutting-edge technology, theRSX team aimed to elevate the brand experience beyond mere production, integrating ASB’s surfaces into events such as basketball free Throws, basketball 3-Point games, and NBA All-Star Week.
In addition to its sports events, ASB’s student-friendly kid activities became the hub for educational and interactive experiences in sports stadiums. Its special floor exercises, such as dinosaur and sea creature renderings, were designed to engage the younger crowd, turning their courts into learning spaces.
Looking to the future, ASB plans to revolutionize the industry with its glass surfaces, offering fans a more interactive and dynamic experience. The creative vision of ASB and its successful introduction of glass surfaces have made the company a pioneer in the arena for the future of squash technology.
