It’s clear that partnership has boosted Xbox Cloud Gaming, particularly because it’s the only game that’s available free via the service and doesn’t require an Xbox Game Pass Ultimate subscription.
Cloud gaming numbers are still extremely rare
While Xbox Cloud Gaming is growing, it’s not clear how other streaming services are fairing in comparison. Google never broke out Stadia numbers before it unceremoniously announced that its game streaming service will end in January 2023. Nvidia doesn’t regularly report GeForce Now subscriber numbers, and we haven’t heard from Amazon about its Luna numbers.
Xbox Cloud Gaming still mostly requires a $14.99 Xbox Game Pass Ultimate subscription, but maybe the Fortnite experiment could see Microsoft open the door to more free-to-play games. Consumers get free access to streaming a game using their phones or through a web browser, and Microsoft benefits from revenue from in-game purchases. It’s a model that you’d expect Microsoft to push beyond just Fortnite in the future.