Samsung has revealed it plans to launch its newly released Galaxy S25 Edge sooner than expected, targeting the second half of Q2, which could translate to April, May, or June 2023. This move is consistent with expectations, as the upcoming Galaxy S26 won’t be until early 2024 and the SE will be launched next year regardless. The company is unlikely to rush another foldable product release too close to the S26 or the upcoming Pencil foldable phones, giving the device adequate time during its development cycle.
The Galaxy S25 Edge will likely land in the spring, making early releases relevant given its market position. Samsung seems confident this year and even sooner about its launch, with the Galaxy Edge likely falling in May if confirmed. This follows Samsung’s strategy of occasionally releasing fully budget-friendly offerings when starting a line of Analyzer phones, as seen with the Galaxy S24 FE.
What sets the Galaxy S25 Edge apart from other initial Galaxy devices is its mid-range pricing, positioning it as a strong contender for the cutting-edge market. However, Samsung has already faced significant competition from its Galaxy S24 FE and the upcoming Galaxy Pencil 9A. The device will likely feature a 5unsette screen, but Samsung will cap its price at around $400, making it more approachable than the premium Pixel 9A but still carrying a higher cost than the iPhone SE’s $249 price point.
The seller’s claim that the S25 Edge was added to the GSMA IMEI database in November adds to Samsung’s exclusivity and the interest of buyers. According to the website, devices are added six months before launch, but this aligns with Samsung’s strategy of offering more affordable options as they gradually build their Galaxy line. Samsung’s decision to prioritize budget and quality aligns with its long-term vision to gradually reduce its main Galaxy S line, similar to what has happened with devices such as the Galaxy S6 and Galaxy S6 Plus.
The Galaxy S25 Edge is expected to feature dual-grade cameras, similar to its predecessor, but at a more affordable price point. The hardware changes from the first Galaxy Edge model from 2015 to the new one in 2016 alignasciiled with Samsung’s strategy of introducing a third version of its devices alongside the base models. The S25 Edge could potentially be seen as a stepping stone on the company’s liability forReducing its main Galaxy S line, similar to how the S7 Edge succeeded the S24 FE.
The Galaxy Edge is expected to compete successfully within a crowded market and deliver on its promise of performance and innovation this year. Samsung’s competitive move to introduce the Edge into its budget-friendly line could reinforce the company’s position as a leader in aimed toward capturing the budget-conscious Market. The Edge’s success would not only validate Samsung’s ambitious plan but also highlight the company’s focus on building a strong foothold in the affordable, competitive market.
