The landscape of home entertainment is undergoing a dramatic shift, marked by a surge in demand for colossal television screens. Over the past few months, the availability and sales of affordable 98-inch and larger TVs, often dubbed “king-sized” TVs, have skyrocketed. Hisense, a prominent player in the electronics industry, has strategically capitalized on this burgeoning trend by introducing a diverse range of large-screen LCD TVs at various price points. This aggressive approach has propelled Hisense to the forefront of the 100-inch TV market, securing its position as the leading brand in this category during the third quarter of 2024. This trend underscores a growing desire among consumers to replicate the grandeur of a cinematic experience within the comfort of their homes.
While the current focus on king-sized TVs largely revolves around super-sized versions of conventional LCD technology, Hisense has not abandoned its innovative Laser TV concept. This technology offers an alternative, and often more affordable, pathway to achieving a truly immersive, large-screen viewing experience. In anticipation of the Consumer Electronics Show (CES) in Las Vegas, Hisense has unveiled its latest iteration of the well-regarded L9 series Laser TVs. This new lineup boasts a remarkable 150-inch screen option, dwarfing even the largest offerings from the latest generation of LCD TVs. This development signals Hisense’s commitment to pushing the boundaries of home entertainment technology.
For those unfamiliar with Hisense’s Laser TV technology, it essentially combines an ultra-short-throw projector with a specialized ambient light rejecting screen. This unique pairing minimizes the impact of ambient light on image quality, allowing for vibrant viewing even in brightly lit rooms. Integrated into the projector’s rear, facing the viewer, are high-quality speakers, further enhancing the immersive experience. Built-in smart functionalities and tuners complete the package, blurring the lines between a traditional television and a projector setup. The result is a seamless and comprehensive entertainment solution.
The 2025 Hisense L9 series represents a significant leap forward in Laser TV technology. In addition to the groundbreaking 150-inch option, the L9 series will be available in 100, 110, 120, and 136-inch variations, catering to a wider range of consumer preferences and room sizes. The core of these systems, the ultra-short-throw projectors, have undergone substantial improvements compared to their predecessors. A key enhancement is a dramatic increase in peak brightness, reaching a remarkable 5,000 lumens, courtesy of the “Tri-Chroma” laser lighting system. This substantial boost in brightness ensures a vibrant and impactful image even in challenging ambient light conditions, making the L9 series suitable for various viewing environments.
Complementing the impressive brightness is a noteworthy 5,000:1 contrast ratio. This specification highlights Hisense’s attention to detail, recognizing that users may also desire a cinematic experience in darkened rooms. A high contrast ratio is crucial for achieving deep, rich black levels, which are essential for optimal image quality in dimly lit environments. The combination of high brightness and impressive contrast ratio ensures a versatile viewing experience, adaptable to different lighting conditions and user preferences.
The color performance of the new L9Q models is equally impressive. They boast an industry-leading 110% coverage of the BT.2020 color space. This expansive color gamut, significantly wider than the DCI-P3 standard commonly used in HDR content mastering, translates to richer, more nuanced colors and a more lifelike viewing experience. The combination of high brightness, impressive contrast, and expansive color gamut sets the L9Q series apart, pushing the boundaries of image quality in the Laser TV segment.
Furthermore, the new L9Q series incorporates several user-friendly features that enhance convenience and usability. Seamless switching between different screen sizes is now possible, thanks to advanced Auto Screen Alignment and manual keystone correction systems. This simplifies setup and adjustment, making the large-screen experience more accessible to a broader audience. The integrated sound system is also a highlight, featuring a sophisticated 6.2.2-channel configuration that delivers immersive surround sound, including height effects compatible with Dolby Atmos. For those who prefer an external audio solution, an HDMI port with eARC functionality allows for lossless transmission of Dolby Atmos or DTS:X audio to compatible soundbars or AV receivers.
Hisense has also paid attention to the aesthetic design of the L9Q series. The projectors feature a refined “luxury-inspired aesthetic,” incorporating a Black Walnut decor panel, “Star Orbit” ambient lighting, a Clous de Paris textured finish, and precision brushed metal accents. These design elements elevate the L9Q series beyond mere functionality, transforming them into stylish additions to any home entertainment setup.
Rounding out the L9Q’s impressive feature set is the integrated Google TV smart system. This platform provides access to over 800 free live TV channels and a vast library of 700,000+ movies and TV shows across more than 10,000 apps. Voice control functionality via Google Assistant, Amazon Alexa, or Apple HomeKit adds further convenience. Support for HDMI 2.1 features, Wi-Fi 6E, and NEXTGEN TV (ATSC 3.0) ensures compatibility with the latest technologies and broadcasting standards, future-proofing the L9Q series for years to come.
While pricing for the Hisense L9 series remains to be announced, those attending CES can witness a demonstration of the L9Q’s capabilities at Hisense’s booth. The demonstration will showcase the projector’s remarkable brightness, achieving 1500 nits of full-screen brightness in conjunction with its 2.9-gain screen, a level typically associated with traditional TVs rather than projectors. This demonstration underscores Hisense’s commitment to pushing the boundaries of projection technology and delivering a truly compelling large-screen experience. The Hisense L9 series promises to be a significant contender in the evolving world of home entertainment, offering an enticing combination of cutting-edge technology, impressive performance, and user-friendly features.
