How to Build Backlinks: 5 Methods for Beginners (2020 Edition)


When it comes to promoting your website and business on the internet, there are many different search engine optimization (SEO) strategies to consider. While the likes of keywords and on-page optimization are essential, there’s one aspect which stands above the rest: backlinks.

For the uninitiated, “backlinks” are links that point back to your website. The more of these you gather, the more organic traffic you’re typically going to generate. Not only from people clicking via the original source of the backlink but also due to Google placing a strong emphasis on them as a ranking factor for search results.

At least, this is if you cultivate quality backlinks, ones from authoritative websites that possess a high Google ranking. While it’s tricky to acquire these quality backlinks, it is not impossible. Here are five smart methods to use:

1. Focus on crafting quality content

Before you even think about generating backlinks, you must produce quality content. Why? Well, it gives a reason for external websites to naturally link back to you. This means rather than hunting down sources and requesting backlinks, outlets will do it automatically.

High-quality content is also going to be seen by Google. If you land on the first page of search results, you’re much more likely to be used as a reference to support another website’s point.

2. Share content on social media

You might not think of it as a haven for quality backlinks, but social media can give you a massive helping hand in generating a significant amount of links. It’s also advantageous because of how easy it is to do. You can simply share content on your Twitter, Facebook, and Instagram accounts in a matter of seconds.

3. Guest posts on other blogs

Guest posting is a tried-and-tested technique for producing quality backlinks. First, start by finding high authoritative websites that allow guest posts. Once you’ve curated a list, reach out to these sources to see if they’ll accept your content (and backlink).

At this point, it’d be remiss not to mention Rather than going to the trouble of writing this content and finding guest blogging platforms, they can do all of this for you.

4. Get in the news

If you can manage to get your business into the news, this is an effective way to receive backlinks. The only difficulty with this is giving news outlets a reason to report on your business. Here are a few suggestions:

  • Release an innovative new product or service.
  • Provide an interview.
  • Support your community with a sponsored event.
  • Run an exclusive deal or promotion.

5. Create internal links

Your primary focus will be on gathering external backlinks. However, you mustn’t overlook the importance of internal links. As well as making it easy for users to navigate through your website, internal links also increase your ranking potential.

The good news about this is how easy it is to include backlinks. If the content on your website follows the same theme, it’ll be simple to find ways to link back to specific pages.