Tequila’s ascent from a spirit associated with hasty shots to a sophisticated drink worthy of connoisseurship is a remarkable transformation. This evolution is largely attributed to the rise of premium and artisanal tequilas, which emphasize the spirit’s rich heritage and meticulous craftsmanship. Much like bourbon, which endured decades of undervaluation, tequila possesses a long history of excellence, cultivated by Mexican producers who have honed their skills over centuries, extracting exceptional spirits from the agave plant. While the global market was once dominated by mass-produced tequilas and margaritas, dedicated tequila artisans in Mexico continued to refine their craft, patiently awaiting the world’s recognition of tequila’s true potential.
Beyond its refined flavors, tequila’s surge in popularity is also fueled by its appeal to health-conscious consumers. Derived from the natural, gluten-free agave plant, tequila often boasts fewer additives and sugars compared to other liquors, earning a reputation as a cleaner alcoholic beverage. This characteristic has attracted a new generation of mindful drinkers, while its lower calorie count makes it ideal for mixing with fresh ingredients like lime and cucumber, solidifying its position as a guilt-free cocktail staple. This focus on natural ingredients and the avoidance of artificial additives aligns with broader health and wellness trends, further contributing to tequila’s appeal.
Today, the tequila market is brimming with options, ranging from celebrity-endorsed brands to hidden gems, presenting a dizzying array of choices for consumers. Navigating this abundance can be overwhelming, but international spirits competitions provide valuable guidance. These events, featuring blind tastings conducted by expert judges, identify top-tier tequilas, celebrating exceptional quality and craftsmanship. These competitions not only highlight the best tequilas but also provide valuable insights into the different styles and flavor profiles available. For those embarking on building a tequila collection or simply seeking their next bottle, these award-winning selections exemplify the artistry and tradition that define tequila as one of the world’s most captivating spirits.
Don Fulano Fuerte serves as a prime example of tequila’s remarkable progress. This exceptional silver tequila, a style traditionally relegated to mixed drinks, was crowned Best Overall Tequila at the prestigious 2024 San Francisco World Spirits Competition. Crafted by the Fonseca family at their NOM 1146 distillery in Jalisco, Mexico, this over-proofed tequila (50% ABV) boasts bright floral aromas and a full-bodied flavor that lingers on the palate. Its recognition as the best overall tequila underscores the evolving perception of silver tequilas and their potential for standalone enjoyment.
DeLeón Añejo Tequila, hailing from Purísima del Rincón in Guanajuato, Mexico, stands out for its stringent purity standards. The distillery eschews additives and employs a unique blend of French winemaking techniques and traditional Mexican tequila-making practices, resulting in complex and nuanced tequilas. Their Añejo Tequila, scoring 98 points and earning a Double Gold Medal, was named Tequila of the Year at the 2024 Bartender Spirits Awards (BSA). This award, designed to amplify the voices of bartenders, acknowledges DeLeón’s appeal to industry professionals and their discerning palates. The judges praised its nuanced flavors, noting the charred red bell pepper notes, the softness imparted by barrel aging, and the strong, bold finish.
Nobleza 33 Reposado Tequila, a relative newcomer, has quickly made its mark, winning Best Overall Tequila at the 2024 New York World Spirits Competition. This significant achievement for a burgeoning brand highlights the dynamism of the tequila market. Founded by Master Tequilero Engineer Felipe Cararena at the El Pandillo distillery in Arandas, Jalisco, Mexico, Nobleza 33 focuses on small-batch, artisanal production. Using agave piñas matured for at least five years and employing traditional methods like hand-slicing and grinding, the distillery creates tequilas with layers of flavor. Their Reposado, finished in American Oak bourbon barrels for 4-6 months, presents a robust profile with notes of wood, agave, and vanilla, culminating in a smooth finish.
1800 Milenio Extra Añejo Tequila, a product of the renowned 1800 brand under Proximo Spirits, exemplifies the commitment to innovation within established tequila houses. This ultra-premium expression undergoes aging for a minimum of three years in American and French Oak barrels, followed by a finishing period in French Oak Cognac barrels, adding depth and elegance. Its recognition with the Tequila Trophy at the International Wine and Spirits Competition, one of the oldest and most prestigious spirits competitions globally, further solidifies its standing. The judges praised its luscious stone fruit and red apple aromas, harmonious balance of alcohol and sweetness, and the lingering spice-driven finish.
Cierto Reserve Collection Añejo, a brand that has rapidly gained recognition, boasts over 1,000 accolades, establishing itself as one of the most awarded tequila brands in history. Handcrafted by Master Distillers Enrique Fonseca and Sergio Mendoza, fourth- and fifth-generation agave farmers, Cierto tequilas represent a meticulous fusion of traditional and modern techniques. Their Reserve Collection Añejo, aged for 18 months in French Limousin Oak casks previously used for fine wines and spirits, was named Tequila of the Year at the 2024 London Spirits Competition. The judges commended its balanced profile of caramel and oak on the nose, complemented by vanilla notes on the palate, leading to a short and light finish. This diverse range of award-winning tequilas reflects the breadth and depth of the category, offering something for every palate and occasion.
