The Super Bowl, consistently ranking as one of the most-watched television events of the year, is not just a spectacle of athletic prowess but also a highly anticipated showcase of advertising creativity and celebrity star power. This year’s Super Bowl LIX, scheduled for February 9th, promises to be no different, with a dazzling array of actors, musicians, athletes, and other prominent figures gracing the coveted commercial slots. From comedic reunions to poignant public service announcements, the 2025 Super Bowl commercials are poised to captivate audiences and generate buzz long after the final whistle blows.
The pre-game excitement is already building as brands begin to unveil their meticulously crafted and exorbitantly priced advertisements. Viewers can expect to see familiar faces like Barry Keoghan partnering with Squarespace, Matthew McConaughey and Woody Harrelson reuniting for a cause close to Texas filmmakers, and Tom Brady and Snoop Dogg teaming up for a message against antisemitism. Nostalgia takes center stage as Meg Ryan and Billy Crystal recreate their iconic “When Harry Met Sally” scene for Hellmann’s, while Hailee Steinfeld and Wanda Sykes raise awareness for breast health in a spot for Novartis. The lineup also boasts Walton Goggins for GoDaddy, Shania Twain lending her voice to Coffee Mate, and Charli XCX joining Martha Stewart in a quirky Uber Eats ad.
The celebrity roster continues with Timothy Simons representing Coors Light, Antonio Banderas appearing alongside a Randy Savage impersonator for Bosch, and Drew Barrymore serenading viewers in an MSC Cruises commercial with Orlando Bloom. Tech giant Meta enlists Chris Hemsworth and Chris Pratt to promote their Smart Glasses, while David Beckham shares a beer with his on-screen parents in a Stella Artois spot. Bud Light brings back Post Malone and introduces Shane Gillis, while Michelob Ultra pits Willem Dafoe and Catherine O’Hara against a trio of athletes in a pickleball match. Doja Cat embraces her Taco Bell fandom, and Adam Brody, Nick Offerman, and James Harden celebrate the Pringles mascot’s mustache. Finally, Peyton and Eli Manning return to the Super Bowl advertising arena with FanDuel.
Beyond the already announced star-studded lineup, anticipation remains high for commercials from brands like Booking.com and Mountain Dew, both known for their celebrity-driven campaigns. Previous Booking.com spots have featured Tina Fey, Melissa McCarthy, and Glenn Close, while Mountain Dew has tapped Aubrey Plaza in the past. The air of secrecy surrounding these yet-to-be-revealed commercials only adds to the excitement and speculation surrounding this year’s advertising extravaganza.
The substantial investment required to secure a Super Bowl commercial slot underscores the immense value brands place on reaching the massive viewership. With 30-second spots commanding prices between $7 million and $8 million, and some even exceeding the $8 million mark, this year’s Super Bowl advertising revenue has set a new record. The escalating cost of Super Bowl advertising reflects a trend that has been steadily climbing since the game’s inception. From a modest $150,000 per minute in 1968, the price has skyrocketed to the current multi-million dollar figures, demonstrating the enduring power of the Super Bowl as a marketing platform.
The 2024 Super Bowl held in Las Vegas set a new viewership record, surpassing even the iconic Apollo 11 moon landing broadcast. Over 123 million viewers tuned in, drawn by a combination of factors including Taylor Swift’s rumored attendance, a thrilling overtime finish, Usher’s halftime performance, and the Kansas City Chiefs’ historic back-to-back championship win. This remarkable viewership underscores the Super Bowl’s unique ability to capture the attention of a vast and diverse audience, making it a prime opportunity for brands to showcase their products and connect with consumers.
In a poignant reminder of the real-world events that can impact even the most highly anticipated events, State Farm made the decision to cancel their planned Super Bowl commercial in response to the devastating wildfires in the Los Angeles area. Their decision to prioritize supporting the affected communities over advertising reflects a growing awareness of corporate social responsibility and the importance of responding to crises with empathy and concrete action. While State Farm’s absence will be felt, their decision to withdraw underlines the significance of prioritizing human needs over commercial interests in times of crisis. Fans of their celebrity-studded ads featuring athletes like Chris Paul and Patrick Mahomes, as well as actors like Arnold Schwarzenegger, will have to wait until next year to see what the insurance giant has in store.
