Dan Rapaport, a prominent golf personality and content creator, is currently filming a series at Double Eagle Golf Club in Ohio with celebrated golfer Jason Day. As the 13-time PGA Tour winner takes his shots, Rapaport engages him in a casual interview, reflecting on Day’s memorable hole-in-one at the BMW Championship. This blend of personal interview with historical footage epitomizes the innovative approach of Skratch, a digital media player known for its immersive storytelling that resonates with both hardcore enthusiasts and new fans of the sport.
Founded in 2015 with an investment from the PGA Tour, Skratch emerged during a significant transition period in digital media, where the popularity of platforms like YouTube and Instagram was on the rise. The partnership allowed Skratch to become a key player in the Tour’s media strategy, developing engaging content that has reached millions of golf enthusiasts worldwide. Led by a dynamic sales team, Skratch has been able to successfully create entertaining, socially relevant content while also embarking on long-form programming that deepens the fan experience, making it an essential component of the modern golfing landscape.
One of Skratch’s flagship series, “Adventures in Golf,” hosted by Erik Anders Lang, is returning in 2025 for its ninth season, showcasing the company’s commitment to storytelling through travel and exploration within the golfing world. Newer series like “Range Pickers,” and “On the Bag For” starring Dan Rapaport have also emerged, bringing fresh perspectives to the sport. These light-hearted yet insightful formats allow the audience to connect with tour professionals in a more personal atmosphere, enhancing the viewer’s understanding of both the players and the game itself.
Recent developments have shifted Skratch’s ownership to a new media group called Pro Shop, which was founded by notable industry figures. This change follows a successful fundraising effort and aligns Skratch more closely with the interests of its new ownership, allowing for greater creative freedom and opportunities for expansion. Working out of a state-of-the-art media facility provided by the PGA Tour, Skratch is now well-positioned to create content that not only entertains but also engages a newer, younger audience that integrates golf into their lifestyle and social identity.
Pro Shop’s partnership with Skratch signifies a commitment to the future of golf content, with plans to expand outreach to underserved areas of the sport, including the LPGA Tour. Highlighting the progress being made in women’s golf, the Skratch team sees immense potential in elevating female stories and athletes in the sport. Editors like Ben Boskovich are committed to equal representation, expressing goals to ensure that both men’s and women’s golf receive ample visibility and storytelling opportunities, further enhancing the narrative around the game.
Overall, Skratch is revolutionizing how golf is perceived, blending traditional sporting elements with contemporary culture and digital innovation to create compelling narratives. With a focus on relatable storytelling that appeals to diverse golf audiences and the introduction of new programming under the Pro Shop banner, Skratch is well positioned to engage a growing community of golf enthusiasts in a meaningful and relevant way, while also celebrating the rich history and future of the sport.
