Jimin’s solo track “Who” continues its impressive run on the Billboard charts, solidifying its position as one of his most enduring and commercially successful releases. While not his highest-charting solo endeavor, “Who” has garnered significant attention and sustained remarkable longevity, showcasing the unwavering support of his dedicated fanbase. This latest resurgence in sales underscores the song’s enduring appeal and its ability to recapture the public’s interest even months after its initial release.
The song’s recent sales figures paint a picture of renewed enthusiasm. With a remarkable 316% increase in sales week-over-week, “Who” moved over 1,800 copies in the US, a substantial jump from the previous week’s 450 purchases. This surge propelled the track back onto the Digital Song Sales chart, re-entering at No. 23. Such substantial sales boosts are not unusual for K-pop artists, particularly those with a connection to the globally renowned group BTS. Jimin, being a member of this iconic group, benefits from a loyal and active fanbase that readily rallies behind their individual projects, driving older songs back into the spotlight and boosting current releases. This dedicated support has once again proven crucial in propelling “Who” back up the charts.
The significant sales increase highlights the power of Jimin’s fanbase and their dedication to supporting his solo work. Their collective effort to purchase the song has resulted in this notable resurgence, demonstrating the impact of organized fan activity in the modern music landscape. The resurgence of “Who” illustrates a trend within the K-pop community where fans actively engage in organized purchasing and streaming efforts to boost their favorite artists’ chart performance. This dedicated support can impact a song’s trajectory, giving it a second life on the charts and extending its overall lifespan. “Who” serves as a prime example of this phenomenon.
This week marks “Who’s” ninth non-consecutive week on the Digital Song Sales chart, a remarkable achievement for a solo K-pop artist. The track’s ability to maintain its presence on this chart for an extended period underscores its lasting impact and breaks from the typical pattern of K-pop releases, which often experience a high debut followed by a rapid decline. “Who’s” sustained performance signifies its enduring popularity and the unwavering dedication of Jimin’s fanbase. This longevity on the charts distinguishes it from many other K-pop releases, solidifying its status as a true standout in Jimin’s solo catalog.
While “Who” thrives on the sales front, it experiences a slight decline on other Billboard charts. The song slipped to No. 41 on the Hot 100, a minor setback from its previous position at No. 39. Similarly, it dropped to No. 29 on the Streaming Songs chart. On the global charts, “Who” experienced a more significant decline, falling from No. 8 to No. 21 on the Billboard Global Excl. US chart and mirroring this drop on the Billboard Global 200, also landing at No. 21. These declines suggest a shifting focus within the fanbase, potentially toward newer releases or other promotional activities.
Despite the slight dips on streaming and overall chart performance, the resurgence of “Who” on the Digital Song Sales chart demonstrates the enduring power of Jimin’s dedicated fan base and the song’s lasting appeal. The significant sales increase speaks volumes about the loyalty of his followers and their willingness to actively support his music. While the track’s trajectory on other charts might fluctuate, its consistent presence and recent sales surge solidifies “Who” as a significant achievement in Jimin’s solo career, showcasing both his artistic talent and the unwavering dedication of his fanbase. This continuous support from fans not only contributes to Jimin’s individual success but also reinforces the global influence of K-pop as a genre.
