The article talks about Justin Mares, the cofounder of Kettle & Fire, discussing his new brand of bone broth, which he started after spending months in Hawaii hunting invasive Axis deer and sourcing wildstimulating bacteria. Mares emphasizes the importance of ethical and natural processes, highlighting the benefits of wholesome animal slaughter compared to commercial sources. He also notes the focus on nutrient density, using grassfed seldom-cut beef for high-quality broth. The brand is growing rapidly, with over $100 million in revenue and using strict sourcing standards, including-global certifications and poet labels. Mares cleverly addresses consumer needs by emphasizing meal-forward and sustainable practices, while also exploring health trends like Paleo and keto diets. He aims to be a unique cultural anchor for the health industry, positioning himself as an icon by being focused on unsaturated or private investments. The brand has gained a loyal fan base and is expanding into new segments, which aligns with positioning as an innovative and proactive force in the market. Over the past nine years, the brand has become a global leader in bone broth sales, further cementing Mares’ vision of building a healthier food system.
