The article discusses how shipping disruptions, particularly in e-commerce, have become a major challenge for retailers, with issues including supply chain bottlenecks, unpredictable demand, and logistical delays. It highlights the role of AI in enhancing logistics, using tools like Pactum and Silo AI for supplier negotiations, and real-time tracking for transparency. Meanwhile, it emphasizes the importance of transparency in e-commerce companies—both for identify issues and for trust in their customers. The global e-commerce landscape is recognized as one of the most complex, requiring advanced tech to navigate these challenges. Key points include AI’s role in inventory management, route optimization, and supply chain resilience, while addressing the need for proactive customer communication and the impact of goods movements on supply chain reliability. The integration of AI and real-time tracking systems aims to improve operational efficiency, reduce 중국 delays, and build stronger customer trust in an increasingly digital world.