Not long ago, the idea of working in a brewery – let alone own one – was a distant dream. If you were willing to pack your bags and head to a beer brewing capital like Dublin or Prague, there was a slim chance an industry giant would provide an opportunity. Other than that, you were typically out of luck.
Nowadays, the brewery dream is more realistic than ever. If you’ve ever walked down a supermarket aisle that sells alcohol, you will no doubt have seen the countless amounts of craft beer available. This is a testament to how readily accessible running a brewery is for those with passion and an entrepreneurial spirit.
If you’re ready to put in the work, here are a few points to remember when starting your own microbrewery business.
Put together a business plan
When a business requires a substantial amount of investment, a plan is essential. Even if you’re not seeking some form of financing, you need to learn about various different aspects of your prospective microbrewery.
For a start, you need to work out the required equipment and how much it will cost. You require information about what licenses and regulations to follow. You also have to find out how your target market feels about your brew before launch.
Choose your location
The location for your microbrewery plays an important role. Now your initial thought process might feel being based on the outskirts is best, as this will save on rent, and you can gain a large space for production.
However, a microbrewery is typically best placed in the middle of the action – especially if it will also feature a bar. It also helps to be central so you can easily supply local pubs that will hopefully stock your craft beer.
Pick the right kit
When putting together your microbrewery, you have to be strategic with the equipment you purchase. At the end of the day, you’re still running a business so you cannot simply splash out on the most expensive, energy-guzzling items.
You also have to carefully plan what equipment to use. You’ll know about the main equipment that’s necessary – the mashing system, cooling system, fermentation system, etc. – but there are many other smaller pieces to consider. For instance, it’s recommended you contact a float switch developer. They can provide a float switch that helps prevent accidents, while temperature sensors are vital for the distillation process.
Distributing the end product
Once the finished product is complete, you have to figure out how you’ll sell your craft concoction. Will it be distributed across different bars? Will it be sold in retail stores? Will you sell it in your own bar?
Before making a decision, it’s imperative you get your marketing right. Yes, the flavour of the drink is an integral element. Yet if your beer is sitting on a supermarket shelf, for example, it’s not the taste that will convince the average shopper to pick it up. You need to come up with a creative, unique form of branding that stands out from the other craft beers available.