140 characters, you say? Well, not any longer. Now Tweets will be longer than they have ever been before in history as Twitter finally seems to have caved-in to pressure by doubling its character limit from 140 to 280 characters.
A trial run was arranged for the company to test how users would respond to having more space and a larger limit on characters to convey their thoughts. Amazingly, only five percent of the people participating managed to cross the previous 140 character limit. Maybe people are too scared to go over that 140 character mark, especially since that has been a trademark for Twitter since its inception.
Th trial run was conducted in September of 2017 and Twitter decided to make the news official on their blog.
“In September, we launched a test that expanded the 140 character limit so every person around the world could express themselves easily in a Tweet. Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter. Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue.*
During the first few days of the test many people Tweeted the full 280 limit because it was new and novel, but soon after behavior normalized (more on this below). We saw when people needed to use more than 140 characters, they Tweeted more easily and more often. But importantly, people Tweeted below 140 most of the time and the brevity of Twitter remained,” Aliza Rosen wrote in the blog post. Rosen is a Product Manager at Twitter.
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Not Every Language Will Get 280 Characters to Tweet
Okay, the new 280 character update is pretty good. But for Asian languages (like Chinese, Korean..) it’s like 560 character update, because in their language, 1 or 2 letters mean one word. For example, 你好嗎 means How are you in Chinese. That’s only 3 characters. For us, its 11.
— i am not insane (@I_AM_VETRUM) November 8, 2017
English and most other languages in which Twitter is officially available in have received the capability to utilize 280 characters in each Tweet. The only languages which have been left out are Japanese, Korean and Chinese. This is purely because of what Twitter is describing as the ability to convey more in less characters.
This is true since Twitter states that most of its tweets in those languages is 15 characters long. Not really any point in bumping up the 140 characters limit there.
Saving Users Time, Without the Cramming
While a number of Twitter users took to taking their pitchforks out on tweets by denouncing the new upgrade, the company is sure that it will be for the better. Some believe that bumping up the character limit to 280 characters will make their tweet feed crammed and give users the ability to write more and mean less of what they are trying to say.
Twitter on the other hand, has a strong belief in this expansion of tweeting real estate as now giving users more time to express themselves and not having to worry about compressing their messages. Twitter is also of the opinion that news feeds will likely remain the same, without all he cramming, because of how their previous trial runs have ended.
A Move to Attract More Users?
— Author EJ Bentley (@EJ_Bentley) November 9, 2017
While Twitter does have millions of active users, it is still far behind the numbers race when compared to Facebook and other social media giants.
Twitter has had a troubled past in being able to really monetize the platform and this could very well be a move to attract a larger audience to come and try the service. Facebook is one of the many services that really doesn’t have any sort of limits to expressing thoughts of its users. But Twitter has always tried to keep itself unique in the sense that tweets are meant to be concise, clear and to the point.
If Twitter is able to expand rigorously on the number of users it has, maybe it will set a clear direction for the company on the continuation of offering upgrades and better features. Especially those features which users have been requesting for users.
330 million is the number which has been haunting Twitter for a while now. That is the number of user accounts which have remained active, without exponential growth, for years. Twitter has even been pointed out for overcounting the number of users it has and is also now in the group of social media companies under fire for alleged Russian involvement through digital media in the 2016 American elections.
Whether you like it or now, Twitter has just revolutionized the tweet for the first time in history. This is a revolution because no one thought it would be possible to reach 280 characters and here we are now.
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What do you think about doubling tweets from 140 characters to 280 characters by Twitter? Was it a good move to make? Let us know in the comments section below or on the official TechBizWeb.com Facebook page!