Even though Pakistanis are known for their intense passion for cooking, eating out and food in general, there aren’t any truly reliable sources online for the what’s what and who’s who. With launching at the start of the New Year, Pakistanis will now have that all-in-one source for the best in restaurants, cooking and eating out with in-depth reviews and opinions.

There are so many options to choose from when you’re out and about in Pakistan’s major cities. Lahore, Islamabad, Rawalpindi, Karachi and many more, are full of amazing restaurants, eateries and even corner stands which are truly the hidden gems of the country. Unfortunately, no one has been able to provide the coverage they need and the opinions the people deserve.

A major recreational activity in Pakistan is food/eating out, which is why believes that they will have the opportunity to tap into a limitless market. What could be easier than searching for a coffee spot in your area or a desi food corner and getting awesome, yet honest reviews about each and every aspect from the food to the ambience and customer service? That’s what is hoping to bring to the people and change the food dynamics in Pakistan forever.

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Will Only Target Pakistan’s Major Cities?

After our conversation with some of the representatives in Pakistan launching, we have come to know that they hope to cover the country’s major cities in the start. Eventually, the team will move on to the medium/smaller sized cities of Pakistan.

With over 200 million people in Pakistan, will have quite a big challenge in front of them. If they manage to pull it off, the Pakistani people will finally have a resource which will not only help them in making the best choice in where to eat next, but will also give a major boost to the food industry in the country. Especially those eateries and corner food stands which rely mostly on word of mouth to spread their business and great taste. will not only be a unique launch in Pakistan, but the team hopes to spread their model to other countries as well if all goes good here. In other countries, there are a variety of food review services, but mostly only focus on promotional and paid material, something which hopes to get out of. The team at isn’t really going for the paid sponsorships, but instead, is looking to focus on providing valuable content and accurate information to its reader base. Seems like everything is not about making money for, unlike a lot of the other online services we have in Pakistan.

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Is It Possible to Contact

The team is quite open to be contacted and reached out by anyone in the country. The whole point of launching a similar service is to get the people involved in the whole process, which includes restaurant owners and marketing personnel. can be reached at for more information on wanting your restaurant, dhaba and eatery covered. Regardless of the size of your operation, is open to all and is hoping to provide detailed and thorough coverage to everyone out there. So, don’t hesitate to contact the team and invite them over to cover your joint for the entire world to see online.

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What do you think about the launch of in Pakistan? Will the website be able to succeed in attracting the foodies in the country? Let us know in the comments section below or on the official Facebook page!